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S4賣不好 docomo冬季促銷傳撇三星
Aug 14th 2013, 11:35

【實習記者陳雪蕾/綜合外電報導】由於三星(SAMSUNG)GALAXY S4拉抬買氣不如預期,加上缺乏後繼旗艦機種,日本最大無線通訊商NTT docomo的冬季促銷專案傳將剔除三星產品,強打智慧手機再度回到清一色日本品牌。
 
據路透引述消息人士報導,NTT docomo冬季智慧手機專案,除既有的SONY(索尼)外,還將加入夏普(SHARP)及富士通(FUJITSU)的產品,惟三星產品雖未列入重點促銷,未來若在日本市場推出新機,NTT docomo仍會銷售。
 
NTT docomo是日本3大無線通訊商中,唯一未銷售iPhone的業者,為壯大聲勢,今年夏季智慧手機專案首次引進韓廠產品三星S4,搭配SONY XPERIA A,作為全力促銷的2款智慧手機。
 
結果XPERIA A雖大賣130萬支,打破NTT docomo手機銷售速度最快紀錄,但S4卻賣不到70萬支,遠低於100萬支目標,拖累NTT docomo夏季專案手機銷售未達目標,三星叩關日本市場遭遇重大挫敗。
 
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